Video Production

Posted By: Baseline Communications / 0 comments

Video production is a term that describes the process in which video content is created. Some people
will use the terms video production and filmmaking interchangeably, but there is actually a difference
between the two. Filmmaking is exclusive to using film stock for producing motion pictures and images.
Video production is when motion pictures and images are recorded digitally, like when you use a digital
camera or camcorder. In the old days, video production meant that you were using a tape cassette like
VHS to record motion pictures. Now, thanks to the digital age, videotape is no longer used to record
these pictures. They are all saved to hard drives and memory cards now.

The art of video production involves three stages. These stages are explained below:


Pre-production is the first stage of video production which deals with everything that must be done
before the actual video content is recorded. In most cases, writing the script for the video is the first
step. The script is like an outline of all the action and dialogue that will be needed for the video. This is
what the video crew will use to guide them through the entire production process. After the script is
written, all the administrative tasks for setting up the production will need to be done, such as managing
logistics and scheduling the production.


Production is the second stage and it involves the process of recording the video content with the
cameras. This stage is usually performed on a studio set or stage that is decorated with the proper
backdrop and materials to create the illusion of the setting. There may even be a green screen used to
digitally place a background setting that is not really there. Actors will come on the set and perform
their dialogue based on what is written in the script. There are multiple video cameras which are
recording this from different angles. Depending on the size of the project, it could take hours, days, or
even weeks to finish a short video.


Post-production is the third and final stage. This is when all the recorded content from each camera is
edited together for one final video. There are generally many hours of recorded content which the
editors must go through to pick out all the best moments and shots. Their objective is to edit this
content so that the final video presents the story that was intended. After that, the final video gets
saved to hard drives, SD cards, and cloud servers for storage. The producers will then likely distribute
the video to audiences through video streaming, DVD, Blu-Ray, or a combination of them all.


What Clients Say:

I was left with no choice but to put all my faith into a company I knew nothing about, for technical expertise. I am pleased to say that Baseline Communications not only met but exceeded my expectations for a private video production house.

-Rod Carleton

Communications Officer
Aboriginal Justice Learning Network Department of Justice Canada

Your commitment and true sense of caring to the community that you have shown is both inspiring and reassuring.

-Tony Calcutt

Fundraising Coordinator
Canadian Cancer Society

We are more than satisfied with the work Baseline has done with us, and look forward to collaborating on future productions. In addition, we would certainly recommend Baseline as a production company to other organizations.

-Louise Ford

Executive Director
Capital Region Centre For The Hearing Impaired

We were extremely pleased with the response, and know that we could not have achieved such success without your contribution, hard work and dedication. A truly professional team, delivering a truly professional product.

-Marg Therrien

Royal Bank of Canada

Not only did you meet our expectations, you surpassed them. You met all of our very tight deadlines, the quality of all four productions was remarkable and you and your team were a peaceful and pleasant group of people to work with…

-Marcel Gervais

Archbishop of Ottawa Archdiocese
Archdiocese of Ottawa

It was a pleasure working with you and your team. I have nothing but good things to say about Baseline’s professionalism and flexibility in meeting the requirements of our program!

-Jeff Meek

PMP Project Manager
Construction Center Block Rehabilitation Program
Public Services and Procurement Canada

I received numerous very positive comments following the event. Both you and your staff were most accommodating in meeting our requests. We have always received excellent service from you, and have come to depend on the quality of service you provide.

-Cathy Wood

Executive Director
Ottawa-Carleton Lifeskills Inc.

We have worked with Baseline Communications for many years and it is always an excellent experience. We have confidence in their ability to provide professional and high end quality work every time. They are our go-to video production provider not only because of their exceptional service, but because they also take the time to understand our needs and deliver a product we are proud to show our customers.

-Jenn Hall

Project Manager
InfoCraft Inc. Marketing Group

It was a pleasure working with your team of professionals. Despite tight timelines and a challenging shoot location your team delivered seamlessly. In addition, your courteous manner and expertise provided added value…

-Andrea Forget

Senior Communications Advisor
Environmental Protection Services Communications Environment Canada