Live Event Production

Posted By: Baseline Communications / 0 comments

Live event production is the art of video recording a live event or performance. Think about all the live
performances which attract crowds and audiences. There are music concerts, stage theater, operas,
dances, speeches, weddings, school plays, church ceremonies, sporting events and more. In most cases,
these live events are going to be recorded on video so that they can be viewed for generations to come.
This means that every aspect of the captured video must be visually pleasing. Otherwise, the finished
video will be boring to watch.

There is a lot of work that goes into a live event production. It is not as simple as somebody taking out a
camcorder and recording the event with it. Aside from the video aspect of the production, the main
production itself needs to be well maintained. This means the performers must have good makeup and
costumes on, and the stage must be set up with exciting props and scenery. Once you have all that
figured out, you can focus on more technical areas of the production, such as lighting, sound, and

When people hire videographers for their wedding or private event, they do so because the
videographer is a professional at live event productions and know how to capture video from the best
angles and with the best sound and lighting. They will also use the highest quality video cameras which
are commercial grade with 1080p or 4K playback. These are skills that laypeople do not possess and will
often record substandard videos if they try to do it themselves. Every small aspect of live event
production is important for creating a high-quality final video edit.

The most important aspect of a live event production is the live transmission of the event itself. Even
though it is being recorded, people may be watching the event on television or over the internet. This
means that the production professional must have great broadcasting skills and be familiar with the
methods of live event broadcasting, such as satellites, microwaves, and internet connections. If an event
is big enough, they may need to arrange to have all three types of transmissions taking place at once.
Thanks to the internet, laypeople can now form their own live event productions right from the comfort
of their own home. They just need a good computer, high-resolution camera, fast internet, and the
ability to create a visually pleasing setting for their audience to see.


What Clients Say:

It was a pleasure working with you and your team. I have nothing but good things to say about Baseline’s professionalism and flexibility in meeting the requirements of our program!

-Jeff Meek

PMP Project Manager
Construction Center Block Rehabilitation Program
Public Services and Procurement Canada

Your commitment and true sense of caring to the community that you have shown is both inspiring and reassuring.

-Tony Calcutt

Fundraising Coordinator
Canadian Cancer Society

We are more than satisfied with the work Baseline has done with us, and look forward to collaborating on future productions. In addition, we would certainly recommend Baseline as a production company to other organizations.

-Louise Ford

Executive Director
Capital Region Centre For The Hearing Impaired

We have worked with Baseline Communications for many years and it is always an excellent experience. We have confidence in their ability to provide professional and high end quality work every time. They are our go-to video production provider not only because of their exceptional service, but because they also take the time to understand our needs and deliver a product we are proud to show our customers.

-Jenn Hall

Project Manager
InfoCraft Inc. Marketing Group

I was left with no choice but to put all my faith into a company I knew nothing about, for technical expertise. I am pleased to say that Baseline Communications not only met but exceeded my expectations for a private video production house.

-Rod Carleton

Communications Officer
Aboriginal Justice Learning Network Department of Justice Canada

We were extremely pleased with the response, and know that we could not have achieved such success without your contribution, hard work and dedication. A truly professional team, delivering a truly professional product.

-Marg Therrien

Royal Bank of Canada

Not only did you meet our expectations, you surpassed them. You met all of our very tight deadlines, the quality of all four productions was remarkable and you and your team were a peaceful and pleasant group of people to work with…

-Marcel Gervais

Archbishop of Ottawa Archdiocese
Archdiocese of Ottawa

I received numerous very positive comments following the event. Both you and your staff were most accommodating in meeting our requests. We have always received excellent service from you, and have come to depend on the quality of service you provide.

-Cathy Wood

Executive Director
Ottawa-Carleton Lifeskills Inc.

It was a pleasure working with your team of professionals. Despite tight timelines and a challenging shoot location your team delivered seamlessly. In addition, your courteous manner and expertise provided added value…

-Andrea Forget

Senior Communications Advisor
Environmental Protection Services Communications Environment Canada