Baseline Communications
Ottawa & Area
Video Production
Posted By: Baseline Communications / 0 comments
Video production is a term that describes the process in which video content is created. Some people will use the terms video production and filmmaking interchangeably, but there is actually a difference between the two. Filmmaking is exclusive to using film stock for producing motion pictures and images. Video production is when motion pictures and images are recorded digitally, like when you use a digital camera or camcorder. In the old days, video production meant that you were using a tape cassette like VHS to record motion pictures. Now, thanks to the digital age, videotape is no longer used to record these pictures. They are all saved to hard drives and memory cards now.
The art of video production involves three stages. These stages are explained below:
Pre-Production
Pre-production is the first stage of video production which deals with everything that must be done before the actual video content is recorded. In most cases, writing the script for the video is the first step. The script is like an outline of all the action and dialogue that will be needed for the video. This is what the video crew will use to guide them through the entire production process. After the script is written, all the administrative tasks for setting up the production will need to be done, such as managing logistics and scheduling the production.
Production
Production is the second stage and it involves the process of recording the video content with the cameras. This stage is usually performed on a studio set or stage that is decorated with the proper backdrop and materials to create the illusion of the setting. There may even be a green screen used to digitally place a background setting that is not really there. Actors will come on the set and perform their dialogue based on what is written in the script. There are multiple video cameras which are recording this from different angles. Depending on the size of the project, it could take hours, days, or even weeks to finish a short video.
Post-Production
Post-production is the third and final stage. This is when all the recorded content from each camera is edited together for one final video. There are generally many hours of recorded content which the editors must go through to pick out all the best moments and shots. Their objective is to edit this content so that the final video presents the story that was intended. After that, the final video gets saved to hard drives, SD cards, and cloud servers for storage. The producers will then likely distribute
the video to audiences through video streaming, DVD, Blu-Ray, or a combination of them all.
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We were extremely pleased with the response, and know that we could not have achieved such success without your contribution, hard work and dedication. A truly professional team, delivering a truly professional product.
MPFS
Royal Bank of Canada
Your commitment and true sense of caring to the community that you have shown is both inspiring and reassuring.
Fundraising Coordinator
Canadian Cancer Society
I was left with no choice but to put all my faith into a company I knew nothing about, for technical expertise. I am pleased to say that Baseline Communications not only met but exceeded my expectations for a private video production house.
Communications Officer
Aboriginal Justice Learning Network Department of Justice Canada
I received numerous very positive comments following the event. Both you and your staff were most accommodating in meeting our requests. We have always received excellent service from you, and have come to depend on the quality of service you provide.
Executive Director
Ottawa-Carleton Lifeskills Inc.
It was a pleasure working with your team of professionals. Despite tight timelines and a challenging shoot location your team delivered seamlessly. In addition, your courteous manner and expertise provided added value…
Senior Communications Advisor
Environmental Protection Services Communications Environment Canada
It was a pleasure working with you and your team. I have nothing but good things to say about Baseline’s professionalism and flexibility in meeting the requirements of our program!
PMP Project Manager
Construction Centre Block Rehabilitation Program
Public Services and Procurement Canada
Not only did you meet our expectations, you surpassed them. You met all of our very tight deadlines, the quality of all four productions was remarkable and you and your team were a peaceful and pleasant group of people to work with…
Archbishop of Ottawa Archdiocese
Archdiocese of Ottawa
We have worked with Baseline Communications for many years and it is always an excellent experience. We have confidence in their ability to provide professional and high end quality work every time. They are our go-to video production provider not only because of their exceptional service, but because they also take the time to understand our needs and deliver a product we are proud to show our customers.
Project Manager
InfoCraft Inc. Marketing Group
We are more than satisfied with the work Baseline has done with us, and look forward to collaborating on future productions. In addition, we would certainly recommend Baseline as a production company to other organizations.
Executive Director
Capital Region Centre For The Hearing Impaired